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SINGAPORE, Friday, 31 November 2023 – ERA Realty Network Pte Ltd (“ERA”) contributed $280,000 to ComLink @ Jurong West’s “Gift-A-Family” (GAF) initiative.

The GAF initiative is a social innovation under ComLink @ Jurong West, developed by the Social Service Office @ Boon Lay together with Boon Lay Grassroots Organisations and Boon Lay Constituency Office. Through individual and corporate donations, it gives the ComLink families with children below 21 years old and staying in rental flats the opportunities and resources to meet their aspirations, or resolve challenges that Government schemes / services may not address. By partnering with grassroot leaders and the Social Service Office @ Boon Lay, ERA’s ESG (Environmental, Social, Governance) division is taking tangible steps to provide essential education and skills training, which will not only offer stability and self-reliance but also open doors to social mobility.

Minister Desmond Lee remarks, “The ‘Gift-A-Family’ initiative exemplifies the spirit of community support and opportunity for those in need. ERA and its partners are taking commendable steps to offer sponsorship for tuition, skills and enrichment classes for lower-income families that will help them achieve self-reliance and social mobility. This is a testament to the power of collective efforts in making a meaningful impact.”

Wendell Wong, Chairman of GAF Committee @ Boon Lay adds, “GAF is about caring for fellow Singaporeans with the joy of gifting. We are committed to these families in Boon Lay beyond financial contributions and strive to make a genuine and lasting impact on their lives. It’s about nurturing aspirations and providing opportunities and hope for a better tomorrow.”

ERA’s involvement in the Gift a Family initiative has been substantial. Among the current five beneficiaries supported, Jason (not his real name) is one such recipient. Commencing art lessons just 9 months ago, Jason demonstrates a natural gift and passion for art. Impressively, despite his relatively brief engagement, he achieved the remarkable distinction of being the 5th Runner-up among over 300 participants in the recent art competition.

CEO Marcus Chu shares, “At ERA, we believe in the power of transformation through education and support. Our involvement with Gift-a-Family reflects our commitment to making a real difference in the lives of those we touch. Jason’s achievements within a short span of time exemplify the potential within each of our beneficiaries. It’s not just about financial assistance; it’s about nurturing talent and helping dreams take flight. We are honoured to play a part in their journey towards a better tomorrow.”

ERA is extending an invite to all members of the public to join hands with them in this noble endeavour. All contributions can help deserving families achieve their aspirations and bring hope to those who need it the most. To make a kind donation, please visit: bitly.ws/PSjZ

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