Sited within proximity to mega project such as the Greater Southern Waterfront, the Rail Corridor and the SGH Campus, Avenue South Residence offers owner-occupiers and investors the first-mover advantage.

Developments at Singapore’s Greater Southern Waterfront district is fast gathering pace with the preview of Avenue South Residence last Friday.

This comes hot on the heels when Prime Minister Lee Hsien Loong announced last month during his National Day Rally speech that the government will be developing the Greater Southern Waterfront is a vibrant housing, entertainment and commercial district.

See more: 5 things to know about the upcoming Greater Southern Waterfront

A joint-development by UOL Group Limited (UOL), its subsidiary United Industrial Corporation Limited (UIC) and Kheng Leong Company, Avenue South Residence has been described as “the first major residential project at the doorstep of Singapore’s Greater Southern Waterfront.”

Here are five fast facts on Avenue South Residence.

#1 Located at Silat Avenue the former Kampong Silat site

For those who grew up in the Spottiswoode Park area, Kampong Silat will bring back many fond memories. Probably named after the Malay martial arts, Silat Avenue was once home to the Silat Community Centre.

Known for its three to four-storeys Singapore Improvement Trust (SIT) flats, some of these landmark buildings were soon demolished to make way for point-block flats.

With the Greater Southern Waterfront announced just last month, Avenue South Residence sits at the doorstep of this massive waterfront city development that will encompass roughly twice the size of Punggol.

Located just off Kampong Bahru Road in the CBD fringe, nearby property boosters include the SGH Campus, two upcoming MRT stations namely, Keppel and Cantonment as well as a new office district with nightlife activities.

This will complement existing office spaces which is home to Google, Cisco and Unilever and add more jobs down south.

Nature lovers will also enjoy direct access to the 24km-long Rail Corridor as well as the park connectors that will be developed along Berlayer Creek and Labrador Park.

#2 A total of 1,074-units on offer

Comprising two 56-storey super high-rise towers and five conserved flats, this 99 years leasehold development features one to four-bedroom units ranging from 474 to 1,668 sq ft.

According to the developer, half of the 1,074-units will be priced below S$1.5 million.

The first 300 units range from S$858,000 for the one-bedrooms to S$1.15 million for the two-bedroom units.

This works out to S$1,810 and S$1,750 per sq ft based on a floor area of 474 and 657 sq ft respectively for such units.

As a piece of background information, the land parcel was awarded to the consortium in May 2018 at $1.035 billion. This works out to S$1,138 per sq ft based on the gross floor area.

See more: 300 Avenue South Residences units to launch on Sept 7

#3 All units will face the north-south direction while ensuring privacy

With a plot ratio of 3.7, the developer has surprisingly managed to orientate all the units in the north-south direction.

This is considered a feat as according to the Urban Redevelopment Authority’s Master Plan, anything that is above a gross plot ratio of 2.8 is considered a very high-density development.

Additionally, this orientation is considered ideal as it helps to reduce heat gain from the morning sun, especially in Singapore’s tropical climate.

In total, Avenue South Residence will offer buyers a choice of 242 one-bedroom units, 505 two-bedroom units, 223 three-bedroom units and 104 4-bedroom units.

None of these units will be facing each other which is another plus point for discerning buyers who value privacy while wanting to live close to the city.

#4 Three distinctive collections to choose from

What sets Avenue South Residence from other new launches in the market is the unique development architecture which comprises five conserved buildings.

Formerly known as Singapore Improvement Trust (SIT) flats, these conserved buildings are reminiscent of the charming walk-up apartments in Tiong Bahru that has made into a hipster enclave.

Built between 1949 and 1952, these buildings are the second oldest surviving public housing estate in Singapore after those found in Tiong Bahru.

For the discerning investors wanting a piece of history complete with squarish Art Deco-styled architecture with a huge red-tiled roof, these buildings have been beautifully restored and rebranded as “limited edition” Heritage Collection.

They are priced at around S$1,780 per sq ft.

Meanwhile, the Peak Collection will offer premium homes starting from the 37th storey onwards. As its name suggests, the Peak Collection will offer unblocked views of the city skyline with a price tag of S$2,250 per sq ft.

Living up to its reputation of living the high life, buyers will be offered a complimentary platinum membership to the Pan Pacific DISCOVERY.

Last but not least, the Horizon Collection will be launched at $1,980 per sq ft. All collections come with high-quality specifications such as marble flooring and branded kitchen appliances.

#5 Public preview attracts a strong 7,000 crowd

​Since Avenue South Residence was opened for public preview on 30 August, it has attracted 7,000 people to date at its sales gallery located along Alexandra View.

Sales of the 1,074-unit development will commence on 7 September.

When completed, Avenue South Residence will also offer close to 10,000 sq ft of commercial facilities, including F&B outlets and a childcare centre for the convenience of families with young children.

See more: Weekend condo launches well-received by owner-occupiers